We recently went to the Heart Fm radio station Women’s style Workshop Convention in Woodstock, Cape Town. We had an informative display of our products as an exhibitor. Most women go to these events to be pampered to the bone, and walk away with wonderful prizes and be educated about style, finances, the latest colors, Perfumes and many more, I don’t think ear care was on their minds that day!
That being said, as soon as we started speaking to women who approached us about either the products, or the advertisement they had heard over Heart Fm, or out of pure curiosity, little groups started to form around our stand.
Each one that we spoke to had either ear problems, or had children or a friend or someone they knew with an ear care issue. There was not one problem or person for whom one of our products could not be applied. Obviously, we are not doctors, or Audiologists, so for more complex problems we refer people to the medical caretakers, but we strongly believe that hearing problems are not a thing to be taken lightly and should be dealt with as soon as possible.
So here we stand creating an awareness towards our ears, each and every day!